Your Business Here

You have a great idea, and your website is now complete. You are ready to open for business, but where are your customers? Simple - you will have to go out in them. It sounds simple, but the advertising can be a trap that cripple many e-businesses.
There are several methods of advertising on the Internet. Some are free, some are low cost, while others are incredibly expensive. The first thing you will need to look at is how much you are willing to pay for the movement, and how far your advertising dollar can go.
One of the most efficient and cheapest, the methods of advertising via e-zines. There are thousands, if not millions of e-zines published every day. The best way to tackle e-zines on advertising is to join a few that fit your product and the profile that you find interesting. Most e-zines offer incentives to sign up new businesses, and will even your ad for free just for logging. You can find a lot of e-zines offer that ads for only a dollar. It is a wonderful way to reach thousands of people who are already interested in your type of business.
In fact, you can make use of e-zines on promoting your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link to your site. If this route, make sure your article is informative and not just a sales pitch. For example, if your e-business deals with money from home, an article about how to work from home reduces stress would be very well received. You can rely more on making a good impression with the article and a simple link back, then a hard sell that might not even make in print.
Link exchanges are another free alternative to expensive advertising. Be prepared to get lost in the shuffle if you opt for a popular site. The best way to take advantage of this method is by running your own link exchange of your site and the provision of a free posting in exchange for a link to your site.
Targeted advertising is by far the best way to enter the traffic to your website. By using targeted keywords, your customers are not just stumbling into your website. Half of the work has already been done by the keywords. You need only to supply the information. Google Ad Words can be used very effectively, as well as other key targeted companies. Most of these operate on a pay-per-click basis, so you should research your keywords and offer the best possible terms to ensure a good cost-to-click ratio.
Press releases are a good way to get the word out about your site and possibly create media buzz. Although this method is more expensive than the above methods, has the potential to enter the traffic. For sending your release, make sure it is properly classified and contains a strong first paragraph. News editors are inundated every day and you do not want to be lost in the shuffle.
When writing your press release, it is important to the good news, instead of a clear announcement. Using our example above, where a recent study has been released on stress management and work from home, it would be a perfect time to send a press release that mentions the study and your company. Be prepared to receive calls and answering questions such as your release is a hit.
You do not necessarily have to wait for an event to happen to send your message. If all else fails, get creative! There are many ways to plug in your business to current events, all you need is a little imagination.
We now have only a couple of ways to effectively advertise your new or existing e-business. The best advice is to begin sensible, planning your advertising budget and get the word as effectively as possible.